Strategy: Be less approachable.
Insight: A lot of parents spend a fortune on their children when it comes to sports but under 1% actually go on to make it pro.
Strategy: For realistic parents.
Problem: There is a lot of confusion/naivety about when to reapply suncream.
Solution: - Create an egg timer like device that slots onto your suncream bottle.
- Once the suncream is applied, turn the dial and the timer will start.
- It will go off when the recommended application is due.
* Currently in development *
Insight: Camping is one of the best ways to really get to know someone.
Strategy: Test your relationship.
*D&AD New Blood 2017 - Graphite Pencil
Insight: The best part of watching football is the goals.
Strategy: The Women's Euros have provided some of the best goals you've never seen.
Get well known men's football players to try and recreate the best goals from previous women's euros.
Show a great goal from the Women's Euros with the players edited out.
Fact: Easyhotels only offer the bare essentials; a room, a bed, and a bathroom.
Strategy: Nothing but a good night's sleep.
Integrated campaign for Hula Hoops.
Wearing speedos/budgie smuglers gives you a liberating feeling like no other.