Violife is Europe’s number one dairy free cheese. Tasked with launching the brand’s first ever advertising campaign, we focused on how difficult most people feel going dairy free would be, and how disarmingly easy Violife have made it.
Director: Michael Cummings
Violife - Wall Runner
Violife - Escape Artist
Mac n Cheese
Hula Hoops (Live)
Integrated campaign for Hula Hoops.
Carlsberg Special Brew
Strategy: Be less approachable.
Problem: There is a lot of confusion/naivety about when to reapply suncream.
Solution: - Create an egg timer like device that slots onto your suncream bottle.
- Once the suncream is applied, turn the dial and the timer will start.
- It will go off when the recommended application is due.
* Currently in development *
Insight: A lot of parents spend a fortune on their children when it comes to sports but under 1% actually go on to make it pro.
Strategy: For realistic parents.
Insight: Camping is one of the best ways to really get to know someone.
Strategy: Test your relationship.
*D&AD New Blood 2017 - Graphite Pencil
Case study video
Insight: We choose to punish ourselves every day in many different ways, that don’t benefit us at all.
Strategy: Punish yourself better.
Women's Euro 2017
Insight: The best part of watching football is the goals.
Strategy: The Women's Euros have provided some of the best goals you've never seen.
Get well known men's football players to try and recreate the best goals from previous women's euros.
Show a great goal from the Women's Euros with the players edited out.
Wearing speedos/budgie smuglers gives you a liberating feeling like no other.