Problem: There is a lot of confusion/naivety about when to reapply suncream.
Solution: - Create an egg timer like device that slots onto your suncream bottle.
- Once the suncream is applied, turn the dial and the timer will start.
- It will go off when the recommended application is due.
* Currently in development *
Violife is Europe’s number one dairy free cheese. Tasked with launching the brand’s first ever advertising campaign, we focused on how difficult most people feel going dairy free would be, and how disarmingly easy Violife have made it.
Director: Michael Cummings
Violife - Wall Runner
Violife - Escape Artist
Mac n Cheese
London Launch - Pitch
Edinburgh Gin make premium gins and liqueurs to be used in infinite ways, to match the infinite tastes of their consumers.
So we created the Edinboroughs, a variety of cocktails to represent each inner London borough.
Our London launch would see us create a micro version of London, with different bars representing each different borough.
We created murals to be put in each borough in the lead up to the event.
Recipe booklets handed out at the event.
Letgo Turkey (Live)
We’re a big deal in Turkey... If you don’t speak Turkish it roughly translates to ‘you could be doing more with your stuff’.
The ad received rave reviews.
Hula Hoops (Live)
Integrated campaign for Hula Hoops.
A couple of posters made for TFL.
Carlsberg Special Brew
Strategy: Be less approachable.
Insight: A lot of parents spend a fortune on their children when it comes to sports but under 1% actually go on to make it pro.
Strategy: For realistic parents.
*D&AD New Blood 2017 - Graphite Pencil
Paddy Power Tactical
When Rodri signed for Man City we thought there was only one person to welcome him into the city.
We made a few idents for Domino’s sponsorship of Hollyoaks.
Thankfully no Hollyoaks was watched in the making of these idents.